Well, he's done it now.
Murdo Fraser has pulled out the pin and lobbed a live grenade into the Scottish Conservative leadership race.
His pitch: Vote for me and I'll scrap the party and start a new one, the Tories are simply too toxic to recover in Scotland.
It's daring, all right, but it could also blow up in his face.
Whether it happens or not, Fraser has given ammo to the enemy and embarrassed David Cameron by saying the Conservatives are no longer a national party.
Today, it's Scotland that's an electoral no-go area for them, but where next?
Here's the story from today's Sunday Herald: